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    <loc>https://www.justcopy.co.uk/blog</loc>
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      <image:title>Blog - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.justcopy.co.uk/blog/a-trip-to-the-paralympic-games-with-channel-4-and-shaw-trust</loc>
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    <lastmod>2024-10-01</lastmod>
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      <image:title>Blog - A trip to the 2024 Paralympic Games in Paris with Channel 4 and Shaw Trust - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A trip to the 2024 Paralympic Games in Paris with Channel 4 and Shaw Trust - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A trip to the 2024 Paralympic Games in Paris with Channel 4 and Shaw Trust - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A trip to the 2024 Paralympic Games in Paris with Channel 4 and Shaw Trust - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - A trip to the 2024 Paralympic Games in Paris with Channel 4 and Shaw Trust - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.justcopy.co.uk/blog/better-has-online-premiere-on-nowness</loc>
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    <lastmod>2024-03-23</lastmod>
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      <image:title>Blog - Short film ‘Better’ now streaming on video channel NOWNESS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Short film ‘Better’ now streaming on video channel NOWNESS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Short film ‘Better’ now streaming on video channel NOWNESS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.justcopy.co.uk/blog/a-visit-to-googles-accessibility-discovery-centre-uk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-11</lastmod>
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      <image:title>Blog - A visit to Google’s Accessibility Discovery Centre - Make it stand out</image:title>
      <image:caption>A group of ten disabled people from the Disability Power 100 pose inside Google’s London ADC. They are smiling at the camera and signing “I love you” in American Sign Language.</image:caption>
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      <image:title>Blog - A visit to Google’s Accessibility Discovery Centre - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - A visit to Google’s Accessibility Discovery Centre - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - A visit to Google’s Accessibility Discovery Centre - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.justcopy.co.uk/blog/celestine-named-in-the-2023-disability-power-100</loc>
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    <priority>0.5</priority>
    <lastmod>2024-03-11</lastmod>
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      <image:title>Blog - Celestine Fraser named UK’s most influential disabled person in media and publishing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Celestine Fraser named UK’s most influential disabled person in media and publishing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.justcopy.co.uk/blog/disability-in-advertising-is-representation-finally-improving</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-06</lastmod>
    <image:image>
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      <image:title>Blog - Disability in Advertising: Is Representation Finally Improving? - Make it stand out</image:title>
      <image:caption>Sign with Fingers, Cadbury Dairy Milk Fingers (2022). Image Description: A teenage girl signs in BSL. She is standing in her kitchen with a joyful expression on her face.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604cfe9878231847fc0e979b/e5668c80-312e-479a-acba-c7bb5ab2e4f6/Apple+The+Greatest.jpeg</image:loc>
      <image:title>Blog - Disability in Advertising: Is Representation Finally Improving? - Make it stand out</image:title>
      <image:caption>The Greatest, Apple (2022). Image Description: a young Black woman applies glittery eyeliner by holding a paintbrush between her toes.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Disability in Advertising: Is Representation Finally Improving? - Make it stand out</image:title>
      <image:caption>Super. Human. Channel 4 (2020). Image Description: A group of disabled Paralympians gaze triumphantly at the camera.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604cfe9878231847fc0e979b/b8d48aa2-497b-40c0-a4d1-44cff55a80f3/home-icons.png</image:loc>
      <image:title>Blog - Disability in Advertising: Is Representation Finally Improving? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.justcopy.co.uk/blog/disruptive-disability-ads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/604cfe9878231847fc0e979b/1629046999632-J9F9S9KWXPP9CIC5PLQN/s3-c4_paralympics_irnts_6sheet_2--default--940.jpg</image:loc>
      <image:title>Blog - Disability in Advertising: The Six Most Disruptive Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604cfe9878231847fc0e979b/0fed829c-b4c2-44d0-b398-1450d7d39297/disability+icons.png</image:loc>
      <image:title>Blog - Disability in Advertising: The Six Most Disruptive Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604cfe9878231847fc0e979b/1627666379575-D7GZNJ0YDEOK3Y96QR2K/lockdown_day_17522.jpg</image:loc>
      <image:title>Blog - Disability in Advertising: The Six Most Disruptive Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.justcopy.co.uk/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604cfe9878231847fc0e979b/249236a3-1b58-44a9-bd6e-727613748095/home-icons.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604cfe9878231847fc0e979b/cc03d909-2a33-4dfd-b44f-44bcb0b4ee56/Edited+BW+version+of+pic.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Celestine’s work has been programmed on the BBC, screened at the BFI and Barbican, and published in VICE, Metro, NOWNESS and Little White Lies. She also works with organisations, brands and businesses to help them communicate disability to their audiences.</image:caption>
    </image:image>
    <image:image>
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    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604cfe9878231847fc0e979b/84e1a717-6f08-4e29-9d0a-0ab186926cff/MobilityScooter_+-+Red.png</image:loc>
      <image:title>Home - “ill, actually is an enlightening look at prejudice and common misunderstanding.”</image:title>
      <image:caption>Director’s Notes on ill, actually (BBC &amp; BFI, 2019) Watch ill, actually for free on BFI player.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/604cfe9878231847fc0e979b/11cac622-d2b3-4d4f-be0e-999ef08e09ec/Copywriting+-+green.png</image:loc>
      <image:title>Home - How I can help you</image:title>
      <image:caption>These are some of the ways we might work together. Please get in touch if you have any other ideas or enquiries: hello@justcopy.co.uk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604cfe9878231847fc0e979b/7f440797-6f0d-4ef0-86e0-ecd718dee56a/AdsPaper+Icon+-+Green.png</image:loc>
      <image:title>Home - Copywriting</image:title>
      <image:caption>I write all sorts of copy, including case studies, website copy, social media content, interviews, brand names, tone-of-voice or press releases. I’ve worked with diverse clients, including an LGBTQ+ disabled empowerment charity, a disability arts organisation and an innovative micro-mobility scooter. You can read examples of my copywriting here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604cfe9878231847fc0e979b/eb7b0a44-3665-4448-ab87-58496658d209/Articles+Icon+-+Green.png</image:loc>
      <image:title>Home - Writing</image:title>
      <image:caption>I write articles about disability and inclusion, including features, lists, essays, explainers, interviews and profiles. I’ve worked with diverse clients, including magazines (eg. VICE, Metro), charities (eg. ParaDance UK), and businesses (eg. Tilting the Lens, Hidden Disabilities Sunflower). You can read examples of my writing here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604cfe9878231847fc0e979b/9ee6eac0-4999-43de-9524-02a0b64f7780/Social+Media+Mobile+Icon+-+Green.png</image:loc>
      <image:title>Home - Consulting</image:title>
      <image:caption>I provide creative &amp; communications consulting on disability for organisations, brands and businesses. “Celestine's advice and coaching have greatly helped me as a writer in being able to communicate complex subjects in a clear and human way […] Readers regularly pick out the sentences that have been most influenced by her advice on the power of concrete details.” — Peter Torres Fremlin, Disability Debrief</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/604cfe9878231847fc0e979b/a613f86a-59dd-461c-8ddf-c4966575a7bd/Film+-+Green.png</image:loc>
      <image:title>Home - Film</image:title>
      <image:caption>I’m available in a writing, consulting or exec producer capacity for film and television. I’m an award-winning producer, and have produced two short films about young disabled identity with the BFI and BBC: ill, actually (2019) and BETTER (2023). I’m also an Associate Writer on BETTER, and have been a member of the BFI Disability Screen Advisory Group and Press Reset campaign. You can see examples of my filmmaking here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604cfe9878231847fc0e979b/af59d757-e000-4847-a185-0c16783d5580/AmputeeWithWalkingStick+-+Red.png</image:loc>
      <image:title>Home - “The best opening paragraph I read this month.”</image:title>
      <image:caption>Disability Debrief on Cripple Punk: The Young Disabled People Smashing Ableism (VICE) Read Cripple Punk: The Young Disabled People Smashing Ableism in VICE.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604cfe9878231847fc0e979b/910f6c5b-bccc-493f-9800-aadd386efd80/WheelchairIcon.png</image:loc>
      <image:title>Home - Blog</image:title>
      <image:caption>Updates, essays, and talking disability…</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/604cfe9878231847fc0e979b/ce557a4e-6868-47b8-8869-d74b35e354c7/PersonWithGuideDog+-+Red.png</image:loc>
      <image:title>Home - ‘“BETTER is fantastic. Remarkably compressed, beautifully observed, and very well-acted. The writing is fully convincing.”</image:title>
      <image:caption>Arjun Sajip, Reviews Editor, Sight &amp; Sound on BETTER (BFI, 2023) Watch BETTER on NOWNESS.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604cfe9878231847fc0e979b/b516d1e3-7add-47b1-85de-97110013ba8f/MegaphoneIcon+-+Blue.png</image:loc>
      <image:title>Home - What my clients are saying</image:title>
      <image:caption>Here are some testimonials from people I’ve worked with…</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.justcopy.co.uk/contact</loc>
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    <priority>0.75</priority>
    <lastmod>2025-05-19</lastmod>
  </url>
  <url>
    <loc>https://www.justcopy.co.uk/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604cfe9878231847fc0e979b/4036d047-8e0a-4177-9d28-d30a31eb9d70/IMG_8439.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/604cfe9878231847fc0e979b/d7978e67-7f96-4b9d-b591-073070bb8382/disability+icons.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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